MOVIE LICENSING USA Creates Appetite For Movies at PLA
St. Louis, MO, April 11, 2012 -- -- Movie Licensing USA celebrated the box office hit The Hunger Games, based on the best-selling book series by author Suzanne Collins, during the Public Library Association (PLA) Conference from place March 13-17 in Philadelphia, PA. To create buzz around this big hit film covered under their annual license, Movie Licensing USA distributed The Hunger Games themed promotional items and featured it on all conference communications.
"Just seeing anything from The Hunger Games made visitors stop. I've never seen so many people come up to the MLUSA booth with their card (conference pre-mailer) already filled out and have never been to another conference where we had 79% of the registered attendees at our booth!" reported Movie Licensing USA representative Sue Meyer. "Everyone really wanted to win our themed gift basket. It was a main reason why the booth attracted so many people," added representative John Hill.
The movie The Hunger Games hit theaters on March 23, and has already received record-breaking ticket sales, earning $303 million during its first three weeks at #1. The movie will be available this summer exclusively under licensing available from Movie Licensing USA.
Attracting thousands of librarians, industry professionals, authors, publishers and business from all across the country, PLA offers information on new resources, sharing of innovative ideas and the opportunity to discuss the latest library news. PLA is one of the most popular events in the library world, attracting over 8,700 attendees, exhibitors and vendors at this conference alone.
Movie Licensing USA, is a corporate division of Swank Motion Pictures, Inc.® that provides Public Performance Site Licensing to K-12 schools and public libraries. Licensing from Movie Licensing USA satisfies the copyright protection needed when entertainment movies are shown in the buildings. Swank Motion Pictures, Inc. has long-standing, exclusive licensing agreements to this and other non-theatrical markets with most of the major Hollywood movie producers. For more event and company information, please contact a Swank representative at (888) 267-2658 or visit Movie Licensing USA on the Internetat www.movlic.com.