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\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\tOkay. Well, welcome everyone. I think that we are now officially live. Apologies for running a couple of minutes late with our start here, but very excited for today’s conversation, which really revolves all around licensing and movie use within schools. Lights, camera, weight, is that legal? We get a lot of questions here at Swank Motion Pictures related to movie licensing obviously, but specifically when, where, how a license is required. And today’s conversation is all about helping to navigate that for you in your school and on behalf of your school and hopefully help to transform you into a bit of a copyright expert that you can share with all of your colleagues. Couple of housekeeping items here before we get going. We’re using a bit of a new interface. This is not our first one with this but there is some freshness to it for us. So hopefully bear with us as we kind of navigate. What we’re really trying to make is more interactive conversations. We really wanna get a dynamic going where we’re able to engage those of you who are joining. And while we have a large audience expected and therefore we’re going to have to keep phone lines on mute, we do have multiple essentially interface options that are designed to create that interactivity. So within your platform, you should see the ability to submit questions through a Q and A interface. These questions will come directly to me here as the moderator, which I’ll introduce myself here shortly, but should come briefly or should come directly to me here as the moderator. And my job is to surface these questions as we go through to make it more interactive. So please, I encourage you to submit any questions that you have as we go through this conversation today. We will leave time for questions at the end as well. But the goal is to make them interactive as we hit on topics or scenarios or concepts that are either unfamiliar with you, need additional clarity, whatever that might be, we’re happy to address as we go through and I will be your voice for doing so. We’re also gonna work on some interactivity with some polls and ask you some questions to get a gauge on your level of knowledge and copyright. So you’ll see those surface through your interface as well as we process through. I mentioned all phone lines being on mute. This will also be recorded so that you will get a copy of this recording afterwards. Usually that can take up to about twenty four hours. So if you don’t mind being a little bit patient with this as we get this out to you. But the recording will be sent to you by default for registering and therefore attending either for you as a reference point or for you to feel free to share with your colleagues as well if they have questions on copyright and the use of movies in schools. I mentioned an introduction is due. My name is Brian Edwards with Swank Motion Pictures. A little bit of background on me and my story. I have been here now for almost exactly ten years. I spend a lot of my time managing through copyright, working with our studio partners, through our head of studios here at Swank on all of their intellectual property. And then I also spend a lot of time with our development team on our streaming platforms as well. But I work very directly with K-twelve schools and colleges on a daily basis. So it is a very familiar conversation and one that I honestly really look forward to is I think it’s interesting navigating the complexities of copyright law. And I really like kind of diving into a lot of that gray space that comes up as people are evaluating what falls within a lot of the parameters defined within copyright law and what they can do within schools. And I am joined by my friend and colleague, Courtney Mack, who I will let introduce herself. Thanks, Brian. So my name is Courtney Mack. I have also been at Swank here for a while. So I’ve been here for a little over thirteen years. Of those thirteen years I’ve specialized in licensing specific schools for about half of that time. So Brian and I started working together back in end of twenty seventeen-twenty eighteen here in our K-twelve team. So when it comes to just copyright and movies across schools, consider myself to be a little bit of an expert. I talk to schools all day long from teachers to librarians to superintendents everything in between. Hopefully that we get to share a lot of maybe some of that knowledge and insight that we have. I actually as part of my role here at Swank, I do a lot of travel and partner with K-twelve districts across the country. And over the last, I would say two years now, we’ve been doing a lot of actual copyright PDs at districts specific to either their library team or maybe their admin teams with just the ultimate goal of education around copyright and newbies in schools. There’s a lot of gray space as Brian mentioned. We’re going to try to unpack a little bit of that today. But maybe to kick us off, whenever I do host these PDs with districts, they have me come in, town and host them at like PD meetings they have or department meetings. We can do them virtually, but I always love to kick it off with this little meme, full transparency, made this through chat GPT. But I think it really kind of helps set the stage for us that movie and copyright for school specifically seems a little complicated. There’s a lot of like nuances and scenario based. And so Brian and I spend a lot of time trying to figure out how to unpack this and make it user friendly. We’re not gonna do, you know, a ton of copyright legal jargon today. This is intended to, kinda be watered down a little bit and put at, like, use case and scenario based. And then maybe leading into the agenda today, we’re really gonna do kind of like a a quick high level overview of what the law says, but then really diving into that specifically to schools. What does this look like at schools? What maybe, exemptions are there specific to movies being used in schools? So our goal is that you kind of can walk away from this being able to, really effectively or comfortably talk about the legalities around movie use at your school. And then we’re going play some fun games. Do I need a license for that? Go into a little bit of what Swank does to help provide resources for all these things. But like I kind of mentioned, we do a lot of these sessions with districts directly. So as we’re going through this today, we’ll kind of tee this up at the end. But if this is an interesting conversation, if you guys are learning a lot, we’d love to connect and see if this be something that you guys would like to bring at your school or district. And maybe to get us kicked off Brian, I think we have the first poll of the day. Maybe to kind of tee up the team that we have. I know Brian mentioned we have a big group joining us, but we put together a little poll to try to just get a good feel, maybe a level set of how you would rate your current knowledge of copyright laws related to movies in schools. So, are you an expert? Are we just kind of, you know, talking to you about things you already know and cementing that, fact for you? Do you know a little bit? Not really sure? Is this brand new to you? Do you know nothing at all? And we’re trying to just, do an entry point. So maybe just for level setting, if you can quickly just click on that polls button on that right hand side of your, navigation, Put in some of your thoughts, interesting outcomes, but also, as I mentioned, we’re gonna play some fun games in a little bit of, does this need a license, does it not? Keep that polling section in mind because we’ll come back to that here in a little bit. One thing Courtney, we’re watching these come in which is great, hopefully everybody’s finding that poll part of this and able to kind of hop back and forth between the polling and the Q and A. But also know that these polls are anonymous. The goal of this is not to necessarily identify or call out or call upon anybody based on your answers specifically. Our goal is hopefully to just understand where everybody is at so we can meet you there with the type of information that we provide. So as we go through this just know that our goal is just informative. You will not be identified based on your answers in any way. We don’t see specifically who’s answering with what anyways but take comfort in knowing that this is a safe space for us all to talk through, again, what can be a challenging topic within schools. Yeah. Okay. So thank you for everyone’s honesty in the polls. And we’re gonna kick it off, Brian. What if you just kind of start at the top? Give me the copyright act, what does it say and how does this relate to schools? Yeah, so as a really high level, and Courtney mentioned, we’re not gonna go deep dive into the legality of this. This is meant more to be application than it is a legal lesson. But backstory on this kind of where it all started was within the Copyright Act of nineteen seventy six as it relates specifically to movies. This essentially indicates that if you were going to show a movie in a public setting, you either need the copyright owner’s permission or proper licensing in order to do so. This is based around intellectual property rights and protects those people who own those intellectual property rights in the use of film. So if you are outside of your home in a public venue, regardless of if admission is charged, you do need a license to show a movie. As that relates to K-twelve schools, they are very much included within this and fall within all of the same parameters that would apply to any other public setting for the use of movies and public performance licensing. Now there are a few exemptions that play into this, which we’ll talk a lot about today. The one that I think everybody is most familiar with or at least hears most often as a bit of a blanket statement is fair use, right? Which plays into those four factors of fair use tying into the purpose and the character of the work, the nature of the work, the amount or totality of your intended use of this and then ultimately the effect on the market as a decision tree for if fair use applies in this. Now, one of the challenges as it relates to schools in using fair use while you’re able to do so is there’s a lot in there that’s a very broad stroke. Fair use covers a lot of different venues, a lot of different types of media from movies to music, to art, print items, those sorts of things. Fair use plays into a lot of this. Things get a little bit more narrow and specific to you as educators and to the classroom and to schools as you get into section one hundred ten point one which is more commonly known as the face to face teaching exemption. This one we’ll spend a little bit more time on today because it takes into account similar things as fair use but relates them very specifically to a school. It ties directly into what schools can do. So it’s a little bit more specified on answers to perhaps questions that you have of, do I need a license for that or don’t I? And we’re gonna go deep dive into face to face teaching. The other one on here and maybe I’m going a little bit out of order here is TEACH Act. TEACH Act, we probably won’t touch on too much but it does relate to you within schools. TEACH Act is more useful as it relates to online or virtual learning. Most of our focus for today is gonna be at school, on-site or in the classroom. So we’re gonna focus most of our time and attention on face to face teaching. But teach act can be relevant perhaps even more so oftentimes than fair use as it relates to movies if you’re doing online or hybrid learning. In any case, there are very specific parameters that are similar to the fair use parameters and similar to face to face teaching exemptions. But you are not able to leverage the face to face teaching exemptions for a justification of online learning. By definition, to face teaching actually eliminates that. But the TEACH Act does get into that a little bit. And so face to face teaching where I mentioned we’ll spend most of our time is really great and helpful because it defines exactly when and where you can use a movie without a license. And as a broad statement, you need a license for all of these uses of movies outside of your home. And this just sets aside those very specific exemptions. And those as the slide shows are a teacher and students are physically present in a classroom engaged in face to face teaching activities. This is why the TEACH Act has to come into play for anything online or virtual because if you are not face to face, this exemption does not apply. I mentioned it with my context on the first one, but it also specifies that the showing takes place in a classroom setting with these enrolled students, right? The movie is used as an essential part of the core curriculum as a part of the learning objectives that are being taught. It’s not necessarily applicable if it aligns with some of the things that you’re learning. It’s more about the intention behind the use of movies and its contribution to your learning objectives, which we’ll give you some examples on that one because that’s where a lot of the gray area comes into this. The institution must be an accredited not for profit educational institution. Public or private schools generally fall into this accordingly. Most private schools are not for profit schools. So the majority of K-twelve education ends up being okay with this portion of it. And then the other key piece of this is the movie is being used, is a legally obtained copy. Now, one thing to keep in mind with these components of the face to face teaching exemption is that all of them must apply. This is not a best three of five or best four of five or I’m pretty close here. It’s one of those things where all of these scenarios must apply for this to align with face to face teaching exemption. And so as a bit of a working chart on do I need a license to show this movie? If you’re able to align it with every one of these bullet points, then you classify as that exemption to copyright law. If any one of these does not apply to your scenario, then licensing would ultimately apply within your school for use of movies. And Brian, when I I know I mentioned I travel and do a lot of these professional development, trainings for districts and, it’s actually feedback we get is it’s really helpful to actually see these factors written out because there is a lot of misconception out there around what that face to face teaching exemption is. It’s just sometimes you hear, well, if it’s in the classroom and it’s with students, it’s fine. Which obviously is not always the case or the really interesting one and we’re gonna dive into this with some of our scenarios. The the movie being used is the essential part of that core required curriculum. You’ll notice that that part doesn’t actually call out like a time stamp or how long or how short these things can be. That’s also another thing we hear. And some of that maybe relates to like a district policy that you might have that says, as a district, we’re gonna say, you know, please refrain from using more than x number of minutes. But to be clear, the the face to face teaching exemption isn’t calling that out specifically. It’s what part of that film is essential to the curriculum. So think it’s always helpful to really dive in and see what these look like because, like I said, it could maybe, be different than some things you’ve thought of or heard in the past. So we’re gonna dive in now to our favorite part and put some of this to application. So we find that a lot of these, we can talk about it till we’re blue in the face, but applying it to how movies are used in schools tries to put these just more to life, if you will. So we’ll kick it off with our first scenario. We have a handful of these that we’re gonna run through. A lot of these are real scenarios that we’ve heard through teachers on the phone calling us or at conferences or when I’m out doing these PD sessions with districts. So these are true scenarios. I’m certain that as we go through them, you’re gonna say, oh, this absolutely has happened in our school before. But we’ll read through the scenario. Don’t forget, we’re gonna have a poll pull up here in a minute. And we’re just going to do a quick anonymous poll on your guys’ thoughts, but do I need a license for this? A fourth grade science teacher is using WALL E in her classroom when she’s teaching this particular standard. Students will explore the environmental theme in the movie WALL E focusing on human impact on earth systems and the importance of sustainability. After watching key themes, they will discuss how pollution led to the abandoned earth in the film. Students will then compare these fictional scenarios with real world scenarios and propose classroom actions to help protect earth’s resources. That was a lot. So I know Brian is going to launch that poll. Go ahead and pop that open on your right hand side and give us your guys’ thoughts. Once again, all anonymous, but does it need a license? Does it not need a license? Do you not know? Brian, what do we look like over there? Yeah. It looks like the votes are coming in. I’m trying to use the gauge from your first poll, Courtney, which on the number of voters. So I think we’re about two thirds of the way there for submission. The majority, a large majority are indicating, no, I do not need a license for this. About a quarter of you are saying, yes, I do need a license and nine percent, I don’t know. Okay. It looks like I can actually show this. So we’ve got ended up being about sixty, thirty on the, no, I don’t need a license. Yes, I do with a handful uncertain. Okay, well, we can dive into this one. So I will say, that this is a perfect example of something that does not require a license. So this type of use of WALL E in this fourth grade classroom does align with all of the factors of that face to face exemption. Now, we’re probably making an assumption here that the teacher got their own legally obtained copy of this movie, but outside of that, all of the use cases of this film tied back into that core required curriculum. They’re not just watching this film. There’s some action taken to make sure that it is aligning with the instruction. They’re doing, comparing and analysis. There’s a classroom discussion. So this is a fantastic use of WALL E. This teacher even tied it back to the specific standard that this movie is relating to. So really showing that core required curriculum being taught. But we see these types of uses all the time. Teachers using feature films or some popular movies that students can really engage with, but in a really impactful way in the classroom to support their instruction. Okay, so we’ll go on to our next poll. Do I need a license for that? So now we’re gonna get into, for those of you that thought Wally was maybe a layup and thought of course this one is good to go, We’re gonna start getting into some more of a a conversation here. So, once again, these are real scenarios. This one actually, a scenario of this nature comes up pretty frequently here on our end. But in celebration of Women’s History Month, the entire fifth grade is gonna be watching the movie Queen of Kopway. Rather than doing this in individual classrooms, we are all getting together in that gym or theater to watch the movie together. So we’re gonna launch a poll and give us your thoughts. Does it need a license? Does it not require licensing? Please help me. I don’t know. What do you guys think? Votes are coming in. It feels like it feels like we’ve got this polling thing down, Courtney, I must say. Yeah. We are ninety percent at this point, and it looks like we’re about to the the number that’s been consistent for the last couple. Ninety percent say yes, you do need a license. Numbers are changing a little bit. Eighty seven percent say yes, you do need a license. Four percent no. And eight percent I don’t know if I need a license for this. This is one of my favorite ones I have to say. This is also one of my favorite ones. There is a lot to unpack here. And so the majority of you are correct that this is something that would require licensing, for a few different reasons. And this is one of our favorite ones, and I think Brian probably you agree that, we actually hosted a licensing or copyright webinar almost a year and a half or two years ago now, Brian. Two years ago. And we invited an attorney on. And it was interesting. We posed this as one of the scenarios that we were asking her. And, her feedback was pretty interesting on this. She said, yes. They’re watching this film in a shared scenario. They’re not necessarily doing it in their individual classrooms. So that proposes kind of a big conversation or a red flag. But her feedback on this one specifically was, what are they doing with this movie? Certainly, celebrating Women’s History Month is educational and there is certainly a place for that in schools. But are they going back into their classrooms after this? All the fifth grade teachers then leading discussions and how is the use of Queen of Cotway then tied back into that core required curriculum? Are there peer to peer conversations? Are there writing prompts? Is there a big classroom analysis on XYZ topics? But is this a celebration? Or is the use of this film then directly tied back into something in that fifth grade core required curriculum that they’re then going and doing in their individual classrooms? So she was posing a lot of conversation around, you know, just because you’re watching a film that has some tie to the curriculum or the instruction, it’s all around how you’re using that film. It’s not just the ability to watch it, but how is that use of that film then impacting that instruction. So she was posing that that was kind of a really big piece of this one that indicates licensing is required outside of just the, the general location, which, is certainly up for some of that grace space in this one as well. Yeah. Think her high level feedback was based on the information provided, licensing certainly required. There’s scenarios where this could transition into exemption. But exactly as Courtney mentioned, the simple fact that a film can be educationally valuable or that it’s something that I can gain knowledge after watching does not necessarily have that apply for face to face teaching exemptions. All of these parameters that we touched on have to be met in order for that to not require licensing. And based on the information provided here, this one does not satisfy all of those. Yeah. Like I said, these are some pretty common questions that we field here at Swank often. And as you can see, there’s a little bit of evaluation that happens with these. It’s not always clear cut. You have to kind of really dive into those five factors and outline what’s going on here. Okay, going on to our next one. This is actually one of my favorites and I realize I’m saying that on almost all the scenarios now, but what do you guys think on this one? Do I need a license for that? As part of their preparation for the spring performance, the drama club will be watching Hairspray Live after school to get excited about the upcoming auditions. So it looks like the poll just launched. Give us your thoughts, feedback. Does something like this for drama club require licensing? Does it not? What do you think? While you’re submitting your responses, are coming in quickly, I will also say that Courtney mentioned earlier that we do these kind of in person or virtual professional development opportunities around copyright for districts. And one of the interesting things that comes up as we do those in large audiences is there’s always kind of the hands that raise that say, well, I get it, but what about this? Or our scenario or our school has done this in this way, what about that particular scenario? So I encourage you that if you have some of that kind of scenarios that adjacent to this or similar to this, or that you’d like more clarification on, certainly feel free to use the Q and A interface to submit those as we’re happy to dive into more specific scenarios if there’s something that you have additional questions on. And this one for whatever reason always ends up with some exciting kind of side opportunities or side questions, which maybe we can touch on a few of those and hit on it for you as we go through this. But this one’s always an interesting one that really facilitates some additional conversation of, what if scenarios? Brian, maybe to kick us off on the evaluation of this one, what do our polls say? Yep, we are at sixty percent say yes, a license is required. Fifteen percent say no, it is not. And twenty five percent don’t know uncertain on if licensing is required. Okay, so let’s dive into this one. To Brian’s point, this one always ends up in a bunch of different what if scenarios. So as it’s written, a club, a student club or extracurricular activity watching a film after school would require a license. So these are pretty kind of textbook scenarios of it’s not during a teacher led instruction, it’s not related to core required curriculum, it’s after school, it’s an optional or extracurricular activity. Certainly a fantastic use of this film for students in the drama club, but club events will require licensing for movies. But to Brian’s point, I was down I believe, when I first heard some some questions on this one, I was down doing a PD in Georgia. And one of my teachers said, or one of my librarians said, well, what about if this was drama class? So, they at their high school had fever class or drama class where they might be using Hairspray Live during class because it’s part of their instruction and yes, they might also be doing that as their spring play but there’s also a course related to learning staging and lighting techniques and, x, y, z. And that’s a fantastic way that you could say, well, if you just tweak some of these scenarios, if that would then make this a, theater or drama class, not a club, then that is teacher led instruction. That does relate to that core required curriculum. It is no longer an extracurricular or a student club. So like you can see, might be the same teacher and possibly the same students, but just a different scenario. And so that would allow this to then align with that face to face teaching exemption and not require a license. So you can see like I said how if you just look at these differently or if just a few different scenarios change, the licensing requirement could also change. That’s really subtle differences that play into these things. Courtney, got a question here that not specifically on this, but the question is I am a part of home and school, and I’m curious if the license would apply to Maybe we’ll say home and school or any kind of parent organization, but does the district or school license apply to me as well? Or do I need separate licensing to make these sorts of things legal if we’re hosting a movie or an event? Yeah, so home and school, I’m assuming that some type of parent group, PTA, PTO. The licensing requirement does carry over to you as well. So if you’re hosting movie events on school property for students, families, faculty and staff, you will also need to obtain proper licensing for those events. And the Swank license that we provide to schools certainly covers any type of parent group on school property. So if your school or district already has a license, that does extend to you. Or on the other side, if you are a parent group and you’re looking to get licensing coverage for your event, you also have the ability extend that license to cover the entire school for teachers in the classroom or students throughout the day. So a lot of the K-twelve specific licensing options are site based. They cover the school site or the school property, you can also say. And that’s available whether the principal or the librarian are leading that purchase or the parent group. So fantastic question. We’ll dive in a little bit more to the Swank license and kind of tell you everything you can do with it like fundraising for parent groups, for example. But we oftentimes hear that our parent groups are the ones helping to fund or provide this license as a really good give back to the school. Not only does it cover an event you’re looking to host, but it’s a really great way to say we’re going to ensure the entire school is covered. Teachers don’t have to worry about, gosh, do I have a license for this? That kind of removes some of the evaluation from a teacher’s perspective. So a lot of our parent groups actually take ownership of this. Great question, thank you. So we have a few more scenarios that we’re going to dive into, but the next one is Imagine That also one of my favorites, because we hear this as well often here at Swank. But in our school, movies are often incorporated as part of our PBIS framework to reinforce positive behaviors. This afternoon, I will be bringing in my own DVD copy of Inside Out two to watch with my class to reward their positive classroom behavior this week. So we’ll launch the polls and see what everyone’s feedback looks like. Does this require a license? Does it not? Help me out. Brian, I think people are probably responding maybe a little bit faster now that we’re getting into the swing of things. What’s that look like from your end? I feel like we’re, yeah, we’re gaining momentum and confidence as we go through this. Certainly the number of, uncertainty is declining as we go, but it looks like the majority, nearly seventy percent say yes, licensing is required, twenty percent say no, and about ten percent at this point saying they are uncertain of if licensing is required. So these ones are interesting. But generally speaking, if something is being used as a reward or a celebration, it will require a license. And so this one’s a really good example of a fantastic use of film. We oftentimes hear that movies are incorporated into that PBIS framework. Students tend to get pretty excited about, you know, watching a movie in the classroom. Back in my day, you got really jazzed about the wheelie cart down the hallway with the tube TV but, the use of this movie as part of that positive behavior would require licensing. I think I tried to throw a curveball in with the teacher bringing in their own legally obtained copy because that is one of those factors for that face to face teaching. But this is, another example of something that does require a license. Okay, so we’re going to move on here. I believe this is one of our or this is our last scenario that we’ll dive into, but also another common one. Then we’ll kind of lead into some helpful strategies around the the face to face teaching and then some of the Swank resources. But to really round us out, obviously, holidays are some of the the top scenarios that we see movies being used. Probably not a surprise to anyone that December and May are two of the the busy movie months across a school or a district. So in this example, we actually have three different scenarios. And let’s just say this is one school and three different teachers on that same day are using Polar Express in their classroom, but they’re using it in different ways or they have different scenarios built around their use. So for this poll, you guys will tell us which of these require a license. So the first one in December, our class always reads the book Polar Express. Then we have a fun movie day watching Polar Express in class together. Second teacher, students will watch the Polar Express together as a holiday celebration that we’re enjoying hot chocolate and cookies. We’re going to share our favorite scenes and characters and draw some holiday inspired cards. And then the final example, students will examine the themes of belief and imagination in the book The Polar Express and compare them to the film adaptation. They will discuss with peers how the two versions compare the similarities and differences between the written and film version. So the poll is open, three different examples. Which one requires a license? I will also say Courtney, maybe as a limitation to our polling, and I don’t know this for certain because I can’t see exactly how the votes are coming in, but I have a feeling that we’re set up to only allow one answer. And maybe as a bit of a hint on this one, you may need licensing on more than one of these scenarios. So if it’s limiting you for to only one answer, pick the answer that you think applies the most, realizing there’s not like kind of licensing or partial licensing. So if that limitation is there, we realize it may be a flaw in the polling, but still we can have fun with this one and talk through each of the scenarios accordingly. But looks like we’re getting about a fifty fifty split, which is where my mind is thinking this on A and B needing a license. Fifty seven percent on A, forty two percent on B and yet to have an answer on C for requiring a license. Well, so probably you are all on the same page here. To Brian’s point, this is a newer platform for us, so maybe some learning, pains over here. But, so C, let’s start there, does not require a license. C is another really fantastic use of the movie Polar Express and how teachers are using films creatively. One of my one of the reasons I like this example is a misconception that we hear often is, well, a fun movie or a holiday movie or a specific studio that’s putting out family friendly kid movies, that’s always gonna require a license. Polar Express will always need licensing or sometimes we hear it from like, you know, the Grinch. The Grinch will always need a license and that is not true. As long as you’re aligning it with that face to face teaching exemption, there are fantastic ways teachers are using these videos in their classroom to support instruction or just engage students. It’s the hook that they’re using to get students engaged in that lesson. And so they were reading the book, The Polar Express. They’re then watching it and having some really in-depth conversation in class with peers. They’re doing comparisons and, similarities and differences. So there’s, not only are they watching it, but back to kind of the mention of the attorney that we partnered with. They’re then, what are they doing after watching that video? Tying it back to instruction. Whereas A and B both tend to lean on the licensing required side. Celebrations often take place around this time of year for December. So that’s gonna require licensing. Be like is is trying to get there I think but there’s a little bit of the impact of you know yes we’re doing some holiday cards but there’s really nothing tied back to instruction. What are we doing with the movie? Even we’re if we are reading the book, The Polar Express, how are we watching that film and tying it back to the instruction of, Polar Express and the reading of that book. So, A and B will require licensing. C does not but once again, the nature of the movie, whether it’s a holiday or a fun movie, is not the leading factor in the license requirement. It’s all the factors, how it’s being used, the intention behind the use of the film that will really play that role in that final piece. Yeah. Courtney, you mentioned it seems like in December or May, so holiday movies are kind of coming to the end of the semester. We see a big uptick in movie use. We see a big uptick in licensing, but we also see a big uptick in movie use that is specifically aligned with curriculum. And so exactly to your point, there’s not necessarily the requirement on if it’s fun, it obviously requires a license. It’s more about if it is tied directly into that learning objective because a lot of teachers, especially those two times of years, they’re using movies to engage distracted students. Students have a lot of other things going on at those particular points in the year and teachers will oftentimes use movies to really creatively spark ideas or thoughts or visual learning opportunities when otherwise students are distracted to get them to engage in a particular concept. And so the movie itself does not specifically define if licensing is required or not. It’s exactly to your point, Courtney, of what are you doing with it, whether it’s in the classroom or otherwise that really drives forward if you’ll need licensing accordingly. And and because it’s in the classroom does not mean that a license is not required. But also being in the classroom because it’s a fun movie doesn’t mean that it is. It’s about how it’s tied into your learning objectives and your curriculum or standards that you’re working off of. And now that we have gone through some of our scenarios, put some of this into action for you, we wanted to leave you with, a quick takeaway. So obviously you can see that all of these scenarios aren’t cut and dry. There’s a little bit of an evaluation that has to take place to determine, does this require license? Does it not? Does this align with that face to face teaching? So we’ve developed just a really quick little, you know, does this pass the teach test? And, when we do these PD, sessions with either schools or districts across the country, we get a lot of requests for, oh, we need this printed out. But, you know, it’s something that you can take back to your faculty and staff. Teachers don’t always know or have not necessarily been educated on this face to face teaching exemption. And so it’s helpful maybe just to have this little quick checklist that says, is it teacher led? Is it for the enrolled students? Is it in that appropriate classroom setting? Align to curriculum? Do you have a legally obtained copy? We actually put together a fun little flyer. We partner with a lot of library teams across the country. So this one’s pretty specific to like a K-twelve school library. But a lot of our librarians are actually hanging this teach test up in their library to help them have those conversations with teachers or their faculty and staff of, hey, because you have a DVD of Polar Express doesn’t mean you can just show it. You know, there is some discussion or conversation around some of this if you do not have a license. And so if that’s something that you’re interested in doing or you wanna pass this along, go ahead and shoot your email in that, Q and A box. We’ll pass you along a PDF copy of this. You could print it out, pass it out. But it just puts a little bit of a fun spin on that teach test and maybe it helps teachers take a pause and really think about it. Courtney, there’s a few questions I can try and summarize or roll up into one. And we’re gonna get into some of these too as we move forward in the conversation. But there’s a lot about, can you just kind of touch on the legally obtained copy piece of this? Yeah, so good question. So legally obtained copy, I mean, the easiest is just like the physical copy of that movie, whether it’s that DVD or Blu ray. That certainly if it’s something that’s borrowed, rented, purchased, something that you already own, all those copies are great too. I had a question actually yesterday of, well, can I rent it from my local public library? You know, certainly. So, those are all gonna be great examples of that legally obtained copy of those movies. Something that you have access to at your home or school. Okay. So I’m gonna go back to, a little bit maybe highlighting how Swank really helps schools or meet schools where they’re at in all this. So a lot of questions we get is like, okay, well, we just did these six different scenarios, and I could tell you that all six are happening at my school throughout the year. And that’s where Swank really kind of dives in and helps is our goal is that we’re trying to make this copyright compliance conversation as easy as possible for schools. And so we have what’s called an annual site license. They can be, applied at a school building, at a district wide organization, but essentially it is covering your school for an entire year and it says you don’t have to worry about how or why or when a movie is used, anytime that film is used on your school property in this year, it’s covered. I almost like to think of our our annual license in terms of an insurance policy that says you’re just covered this year no matter when a teacher is using a movie or the scenario behind it. So a lot of our principals say, you know, I am not in a classroom every day. So did that teacher show Polar Express because it aligned with their, ELA conversation and they were doing then peer to peer conversations and review after watching it? Or were they watching Polar Express and doing a Jamie popcorn party? I don’t necessarily know all the details. And so by having this license in place, you’re ensuring that no matter which one of those three teachers showed Polar Express today, that your school is covered. So we work with a lot of schools for this license. And then maybe to the parent group question that came in, outside of just the use of movies in a classroom setting, there are so many different scenarios that happen throughout the year and a school can really benefit from having this annual license in place. So some of those just impromptu things that pop up throughout the year. So rainy day recess, aftercare programs, they’re after school every day, they are looking for, you know, activities to keep kids busy and active in the gym or the cafeteria. Family movie nights, that is such a popular use of film, whether it’s for fundraisers, because you’re certainly allowed to do fundraisers with our license or just a back to school come out and meet your teacher and principal before the the school year starts in the fall. So, lot of family movie nights take place throughout the years. PBIS rewards be covered but holiday celebrations whether it’s in the classroom or like on a a family celebration on the weekend. So, have a lot of schools doing like the trunk or treats with our annual license. So, around Halloween time but certainly like parent night out events where they can drop their kids off in the gym and you know, at the school and do movies. Right now, we’re getting a lot of activity with our high schools for you know, movie on the football field or alternative proms. So, there’s a lot of different ways movies are used across the K-twelve school or district and our annual license just tries to simplify it and say, just, if you have this license in place, your school or your district is covered and you can remove some of that evaluation. Outside of just the license, I do wanna spend just a few quick moments to highlight because if you go to our website, you’ll probably also see some information about our educational streaming platform. We have a second package that actually bundles that license with our streaming platform, which is really intended to support the instructional use of movies in a classroom setting. And so it’s gonna provide teachers with a library of not only movies, but documentaries, educational content that we see kindly use in those classrooms, but then also teaching tools. So so that teachers can get access to short segments of movies or, create their own segments of films that they’re using in those classroom, curriculum or instructional ways. They can assign content to students for homework or flipped learning. There’s an AI search that allows teachers to find films aligned with a specific standard. Or they can find maybe discussion guides or different activities to pair with film to really support instruction. So I wanted to take just a quick minute to highlight that this package is also available. And if you find yourself in our website and you, thought, well, we didn’t talk too much about streaming, just know that there are two different options. So here at Swank you can provide just that license for the copyright coverage, or you can get that license bundled with our educational streaming option, to really support the instructional use of film across your school and district. Courtney, one question here going back to the license itself. I’m sorry, going back to the exemptions themselves. The question is if only a part of a movie is shown for instruction, does that change any of the licensing requirements? So the answer would be no. So the face to face teaching exemption mentions that the whatever portion of that film you’re using just has to relate back to that core required curriculum. So, once again, it’s not necessarily saying that you can only use ten minutes or that you can use up to thirty minutes. It’s just saying, if you’re using a video, it has to relate back to that core required curriculum. In some cases, that could be the entire film. Maybe there’s a documentary and every single one of those interviews that they’re hosting with that science expert or space expert is related back to the conversation in that text and the the standard that you’re teaching. In other cases, maybe it’s only a seven minute scene or if it’s a theater class, for example, and we were doing the, hairspray live, maybe today’s conversation is just around lighting. And so maybe it was only a forty five second scene and it’s highlighting the importance of the lighting in that section. But whatever you’re using, you just have to ensure that the portion of the film being used is related back to the required curriculum. So in some cases, that’s a segment. Some cases, that could be the entire bill. And this is where things can get very complicated and confusing for schools. And it’s where this license that Courtney mentions can can really be valuable because it removes some of this decision making that can be complex. And as you’re relating to like what portion am I allowed to use, there is no specificity on this particular amount. Or as long as you use less than this, then it doesn’t require licensing. That’s not necessarily the case. It all ties back in exactly as Courtney mentioned to what portion is essentially necessary to accomplish the learning objective. So you can get scenarios where Courtney, I think you mentioned a seven minute or a ten minute segment that’s tied into the curriculum. If you have that, but then ultimately use the entire movie or the remaining portions of the movie as a bit of a reward for something else that happened, then licensing would ultimately be required outside of that seven to ten minutes that was tied back into your instruction. And so there’s scenarios where a use of a film is covered by these exemptions, but the use of the entire film may not be. And then there are other scenarios where use of the entire film may be covered by these exemptions. And it all ties back into all of those scenarios, those five examples that Courtney walked through on the face to face teaching exemption that defines either what portion or what totality of a film that you’re able to use under the face to face teaching exemption? Yeah. Really good question, though. And I’ll go I can put those back on the screen one more time as well. And then to Brian’s point in the very beginning, this is recorded. We will be emailing it out. So you can always jump back in to review some of these. Or if you want that teach test as a quick little cheat sheet, once again, throw your, email in that Q and A, we’ll get that sent over. But the evaluation of this is really the important piece in these scenarios. There’s also a few that I’ve seen a number of questions that have come through in various ways. Some of them refer to like my district blocks access to personal streaming or related to some of those scenarios. We may follow-up with you directly on those just because they get really specific to your school or district. And we wanna be sure that we’re not misleading anybody. We wanna be sure that we’re not providing information that would deviate from the reasons that your school or district may have some of those policies in place. So we do have as with this recording, we will get an export of all of the questions that come through. And either anything that we don’t get to because we don’t have time or anything that specifically relates to your school or district, we’ll be sure to follow-up with you directly. So I promise we won’t leave you hanging on some of those. But also if you have specific questions or you wanna chat or learn more or get a license for your school. Once again, May is a big moving month for school. So right now is a big time for schools to say you need to get this license in place to make sure all these end of year celebrations and activities are covered. I went ahead and threw up our team’s email address on the screen. So, maybe the easiest way as well is just there is that q and a box over there. So if you wanna quote or if you to Brian’s point and have some very specific questions about copyright or legalities around something at your school or district, feel free to shoot that there. Or, here’s another outlet you have, this goes directly to our team and a dedicated licensing manager would follow-up with you and that would be who you would work with here at Swank, moving forward as well. Yeah. A couple more questions coming in here. There’s actually a couple on Courtney, the cost for licensing, which I don’t know if you wanna touch on that at all. But I will say that if you want very specific pricing for your school or your district, If you also through the Q and A just wanna mention your school or district and your enrollment as well as an email address, we will send you very specific price quotes for licensing for your school or your district accordingly. So all we need for that is just your school name, your email address and your estimated student enrollment at that school or district and we can get you some pricing that is very specific for you. Tying into that, Courtney, another question that says with the annual license, is it just for one specific movie or unlimited movies throughout the year? Yeah. All good questions. So the annual license covers your school for an entire year, so over a twelve month period, and allows for unlimited movie use. So the annual license is not specific to a one recess movie or one family movie night sponsored by the PTA. It covers you for a year and it’s unlimited movie use. The other really big benefit with that annual license is you don’t have to call and tell Swank every time you’re showing a movie because sometimes it is last minute. It’s pretty unlikely that when a teacher has a rainy day recess and they have to pop a movie in because kids can’t go outside and run around, that they’re gonna be able to pick up a phone and process a license when they have about forty five eighth graders running around. And so the annual license is just there in place and covers unlimited films on school property. With that question though, keep in mind, specific to like a parent group or a PTA, PTO, we do offer what is called a single event license. It covers one specific movie viewing. So it’s very specific to the movie that you’re showing and the day you’re gonna show it on. But that certainly is an option as well if that annual option is not for you right now. But, also to the pricing question, pricing for the annual license is very based on enrollment. So we have different enrollment tiers, so it’s kind of aligned with how big your school is, how many students you guys have, and it averages big range is probably anywhere from five hundred to eight hundred dollars. I would say on average it lives around that six hundred and fifty dollar mark for that annual license. Is also, there’s sorry, I’m trying to summarize some of these realizing we’re getting really short on time but there’s a couple of questions regarding venue. And if I can kind of roll these up of can you speak Courtney to the license and how it relates to what it covers? And again, I’m trying to kind of bring together three or four of these, but if I’m a parent group where my school has a license, am I able to show a movie at a park or somewhere other than at the school? Am I able to show the movie inside the school and outside the school? Can you talk through venue a little bit and how the license applies to that? Yes, absolutely. And that’s a fantastic question because honestly it’s changed a little bit over the last few years. So an annual license is very specific to a site. So we call it a site here at Swank, not necessarily a school because I realize if you are maybe a building that houses the elementary, the middle, and the high school, we would view you as a site. So the license covers a building, and the movie’s being shown in that building and outside on that property. So if you’re hosting a movie on your football field, your parking lot, your soccer field, those would certainly be covered under that site license as well as any of the, locations inside your building as well. Now, unfortunately, that license is not going to cover if you take your, you know, families or students to an off-site location. So for I think the example, Brian, you mentioned is if the parent group wanted to host a family movie night but at the local park. That’s not covered under the annual license for your school site. We can certainly provide you with a one time license for that event. So not a problem. There’s certain you are certainly welcome to host those types of movie screenings. It just wouldn’t cover or fall under the annual license that’s available to schools. That’s great. Well, I know we’re at the top of the hour. We really appreciate everybody’s time this morning or this afternoon, depending on where you are. We realize you’re all extremely busy and understanding setting aside an hour can be a big ass. So we’re grateful for your time and your participation and honestly your engagement. It’s been a very fun conversation. And as I’m trying to kind of scramble through the polls and scramble through the Q and A, I apologize if for some reason I missed any of these. Again, we’re trying to kind of run through it real time to make sure we get to everything for everyone. Again, there’s a few questions that relate specifically to your individual schools which I will follow-up on accordingly. We will not miss you. And if you have other questions that somehow we accidentally missed, we’ll take a look through all of them and make sure that we reach out directly. I’m seeing a lot of folks submitting their school name and enrollment. So I encourage if you want to submit school name or district name enrollment. If you can, please don’t forget an email address associated with that so we can be sure to get you that price quote accordingly for the license. If you want that teach poster that Courtney mentioned, there was a number of you that had submitted an email address for that as well. Simply make note or make mention, we’re happy to provide all of these accordingly. The recording will be sent to you automatically over the next day or so so that you will have that on hand as well. So we’re gonna try and get you a whole bunch of information as a follow-up to this. But otherwise very appreciative of your time that you’ve spent with us. It was a great discussion. Hopefully it was very helpful. Thank you everyone. Thanks all.\n\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t
<\/div>\n\t\t\t\t<\/article>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/section>\n","protected":false},"excerpt":{"rendered":"
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