Magical Adventure 'IF' Charms Audiences and Dominates the Box Office
The charming family-friendly film was no. 1 at the weekend box office. Learn more about the film below.
In a cinematic landscape brimming with superheroes and epic sagas, sometimes it takes a touch of whimsy and heart to truly captivate audiences. Enter "IF," the enchanting tale brought to life by the John Krasinski, which won the box office during its opening weekend with $35 million domestically.
Directed and penned by Krasinski himself, "IF" tells the story of a young girl who stumbles upon the extraordinary ability to see everyone's imaginary friends. What follows is a magical odyssey as she – along with the help of her neighbor (Reynolds) – endeavors to find new kids for the forgotten companions.
With its blend of sweetness, sincerity and boundless charm, "IF" earned an “A” CinemaScore from audiences and currently has an 87 percent Audience Score on Rotten Tomatoes. Critics also showered "IF" with praise, with Newsday hailing it as "sweet and sincere," while Movie Mom describes it as "all heart, whimsy, and charm." The Times (UK) celebrates it as "a children's fantasy of wistful wonder.” The film is rated PG and clocks in at 104 minutes.
“A fun family film that deserves to be a huge hit.” HeyUGuys
What sets "IF" apart is not just its captivating storyline, but also its stellar cast. Featuring a star-studded ensemble both on-screen and behind the microphone, the film boasts the talents of Ryan Reynolds alongside an A-list voice cast including Phoebe Waller-Bridge, Steve Carell, Emily Blunt, Matt Damon, Maya Rudolph, Jon Stewart, Sam Rockwell, Awkwafina, Blake Lively, George Clooney, Matthew Rhys, Bradley Cooper, Amy Schumer, Keegan-Michael Key and many more. The live-action cast is rounded out by Krasinski, Fiona Shaw, Alan Kim, Liza Colón-Zayas and Bobby Moynihan.
"Families came out in force, and they loved the film," remarked Chris Aronson, head of Paramount's domestic distribution. "Kids are out of school starting this coming week and I couldn’t think of a better film to be in the marketplace than this one: It’s new, it’s fresh, its original, and it’s such a heartwarming film.” Indeed, "IF" has struck a chord with audiences of all ages, reaffirming the enduring power of imagination and the magic of storytelling.
“IF” is playing in theaters now and will be available for licensing from Swank soon.