How Swank Provided Patient Entertainment
Solutions to C.S. Mott Children’s Hospital
University of Michigan Health C.S. Mott Children’s Hospital is a pediatric acute care hospital located in Ann Arbor, MI. They were in need of a new patient entertainment solution to meet their unique needs. After partnering with Swank Motion Pictures, they have found a solution in our Patient Entertainment cloud-based streaming platform for hospitals. Learn more from their Therapeutic Gaming & Patient Technology Project Manager* Connor Rivera about how this partnership has impacted their ability to provide patients with the entertainment they need.
What were some of the patient entertainment problems Mott was facing?
We live in a world where kids look at entertainment through the lens of streaming, where they can select a movie or television program on demand and start watching immediately. There was no traditional corporate streaming solution that allowed multiple logins on multiple devices within one institution. We were seeking a streaming solution that offered age-appropriate content with no advertisements.
How did Swank Patient Entertainment help solve those problems?
With Swank’s streaming solution, we developed a mobile way that patients can access entertainment in spaces that don’t have a television. We can now provide patient entertainment to families while they wait in common areas by providing links that anybody in the hospital can use to gain instant access to Swank’s streaming library without a login. Additionally, the content available is appropriate for our patients and approved by our staff.
Additionally, through Swank’s streaming solution, we provide entertainment to patients with impaired vision because they can stream our library via tablets that they can hold closer to their faces to better see content.
And, we provide entertainment to patients who might not speak English by having multiple options for dubbing and closed captioning, along with language options for the service itself so non-English speakers can navigate it. Most of our patients and families can use it without much instruction.
We also use Swank’s licensing to facilitate public viewings in our hospital where we project movies onto the ceiling for patients to watch. This allows patients with certain physical challenges to also utilize the service.
How did Mott integrate Swank Patient Entertainment?
We integrated Swank’s patient entertainment streaming service by giving our IT team the link, which they then put on our iPads and set up as a web clip that pops up in a browser that patients can’t exit out of.
We created coupon flyers with a QR code and instructions for how to access the streaming service on people’s personal devices, which we handed out to patients and families. The QR code tracked how many times people accessed the streaming service. There were some larger versions of the QR code sheet in common areas to give access to families who were waiting.
*Title provided for identification purposes only. The views and opinions expressed are those of the individual only and do not necessarily reflect the positions of the University of Michigan